Protect Your Influence
My goal is to empower content creators to feel justified when seeking terms in an agreement that are in their best interest. It is very easy for content creators to “give in” on certain terms when negotiating agreements. Obviously, settling on what is a fair rate is important, but all too often creators can feel guilted into (not always by the brand, but by themselves) giving away certain rights that are not in their best interest simply because it doesn’t feel like that “big of a deal.”
I’ll be sending out newsletters, posting on social media (@protectingyourinfluence), and releasing eBooks that will justify the value that you, as a content creator, bring to the table and breakdown why forfeiting some of your rights could actually be a huge deal. Over time, I hope you become comfortable and confident enough to educate your peers, media agency reps, and/or brand reps on why certain terms of an agreement or the scope of a collaboration are important to you. Please follow along, gain some knowledge, and have a few laughs along the way. Thank you for choosing to protect yourself in this fascinating industry!
